Calendar Wednesday, November 19, 2008

Contact Number

0845 260 4373

NOW! in Partnership - Development & Programming Services by Cohere

Printer Technology

Article Published IDS Sept 2005

About printing technology

 

With the competitive prices now in Laser Jet technology you can now print virtually professionally looking marketing materials for a fraction of the price it would have cost you 3 years ago.

 

If current trends and prices continue, manufacturers may eventually pay you to use their latest equipment or perhaps not!

 

 

The fact remains that with the advances in current technology a simple good quality business marketing machine is now within most peoples reach.

 

Hewlett Packard, acting on this initiative, has put together a simple and affordable business marketing solution, which with the right software and with a professionally designed brand can give your business the credibility of the blue chip companies we know and love so well.

 

They are not alone - Epson, Lexmark and Brother now produce very good quality and low priced business printing solutions.

 

Unfortunately the cost of consumables is still high. So the answer is to invest in the equipment for short print runs and contact a professional printer for anything larger than 500 sheets.

 

The options for ‘in-house’ printing are also expanding and you can now choose between laser jet, ink jet and solid ink printers.

 

Solid ink printers are one of the innovations that Xerox have latched onto. The ‘Phaser’ printers use a wax stick as the consumable, making it cheaper in the long run, but give the print a waxier feel to it. In itself that is not a bad thing, but it does clearly indicate to your customers that it is a ‘home produced’ publication.

 

Of course with more and more multi-function printers around there is more choice for your money, but don’t get distracted by functionality over performance.

 

The Xerox ‘Phaser Work Centres’ like most printers come with the multi-function badge in that they scan, print and copy but failed in all tests to make the coffee! As with the other colour lasers, the Xerox work centre solutions come in at about £1,999.00 plus VAT. However, with careful shopping and a bit of know how it is possible to pick up a good quality printer solution which incorporates all that any business should need to produce high quality printing.