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Internet and other media stats |
- European consumers are now spending a fifth of their media week using the internet which means they are spending more hours surfing the web than they do reading newspapers and magazines combined, [European Interactive Advertising Association (EIAA), November 2004],
- The Internet now claims 11.3 hours per week per U.K. user, the largest of all the European online ad markets [EIAA, November, 2004]
- 51% of internet users went online every day and spent an average of 74 minutes in each user session as of late 2004. [IAB, Nov 04]
Weekly household communications consumption
| Media Type |
1999 |
2003 |
|
TV viewing
|
25.6h
|
26.1h
|
|
Radio (adults)
|
41.2h
|
43.5h
|
|
Telephone voice calls
Fixed voice
Mobile voice
|
91m
82m
9m
|
108m
81m
27m
|
|
SMS texts
|
1
|
15
|
|
Dial-up internet use
|
19m
|
94m
|
|
Broadband use
|
0
|
3h
|
[Source: IAB, Nov 04] The full report si available for all Mode Solutions clients - if you would like a copy please contact us.
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Internet Marketing